Jacksonville's First And Only Family Owned And Operated Ford Dealership

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Duval Ford Cares About Your Privacy


In order to ensure the safeguarding of private customer information by financial institutions, the federal government enacted the Financial Services Modernization Act in 1999. Subaru of Gainesville (the company), is considered a financial institution under the Act and provides this Notice to you as required by the Act. The purpose of this Notice is to explain what information about you the company wishes to receive from you and other parties, explain how and with whom the company may share this information and provide and option to you to exclude the sharing of certain information by the company under certain circumstances.

In order to facilitate your request of the company to provide the financing for the purchase of a motor vehicle, the company may collect particular nonpublic personal information about you from the following sources: information we receive from you on applications or other forms; information about your transactions with the company, its affiliates, or others; and information we receive from a consumer reporting agency.

During our relationship, and in the normal course of business, the company may disclose the following kinds of nonpublic personal information about you to our affiliates and to non-affiliated third parties: information received from you on applications or other forms such as your name, address and vehicle information; information about your transactions with the company or its affiliates such as account balance and payment activity; and information from a consumer reporting agency such as your credit history.

The company may disclose nonpublic personal information about you to the following types of third parties: financial service providers such as banks, credit unions or other lenders; non-financial companies such as vehicle manufacturers, recovery agencies, consumer reporting agencies, governmental agencies and check guaranty providers; and businesses that perform marketing services on the company's behalf or other financial institutions with whom the company has a joint marketing agreement.

The company may also communicate other information collected about you among persons related by common ownership or affiliated by corporate control.

The company restricts access to all information collected about you, including nonpublic personal information about you, to those employees who need to know that information in order to provide products or services to you. The company maintains physical, electronic and procedural safeguards that comply with federal regulations to guard your nonpublic personal information. If you prefer the company not disclose your nonpublic personal information to non-affiliated third parties, or any other information about you among persons related by common ownership or affiliated by corporate control other than disclosures permitted or required by law, you may exercise an "opt-out." That is, you may direct the company not to make those disclosures. If you wish to opt out of the disclosure of your nonpublic personal information to non-affiliated third parties, you may do so by contacting us by email through this website and exercising your opt out. If this is a joint account (more than one person signed the contract) and one person opts out, we will treat all parties to the contract as opting out.

Finally, under this Act, the company is required to notify you of its privacy policies and practices annually for as long as it maintains its customer relationship with you. In the even that our relationship becomes inactive, the company will continue to adhere to the policies and practices described in this Notice.

Last Updated: March 1, 2018


While every effort has been made to ensure display of accurate data, the vehicle listings within this web site may not reflect all accurate vehicle items. All inventory listed is subject to prior sale. The vehicle photo displayed may be an example only, especially if the photo in question is not clearly photographed against the backdrop of the dealership. Stock photography is used for vehicles that are pending delivery or in service. Pricing throughout the web site does not include any options that may have been installed at the dealership. There may be other dealer preparation or service fees not shown within pricing documents obtained from the web site, which represents costs and profit to dealer for items such as cleaning, inspecting, adjusting vehicles and preparing documents related to the sale. This notice applies to all information collected or submitted on duvalford.com and its hosted pages. Please visit or otherwise contact the dealer for details.

Our Commitment to Privacy:

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

The Information We Collect:

On some pages, you can make requests for contact and register to receive materials. The types of personal information collected at these pages are: Automotive Dealership Name, Name, Address, Email Address, Phone Number, Preferred Contact Method. On Employment Opportunity forms, the following information may be collected: Position Desired, Objectives, Desired Compensation, Dealership assumes all responsibility for complying with all applicable Federal, State, and local laws and ordinances pertaining to Equal Opportunity Employment and all other personnel practices.

Information the Dealership may Collect:

The Dealership may collect nonpublic information about you from the following sources:

  • Information we received from you on credit applications or other forms
  • Information about your transactions with us
  • Information provided by you on our web site
  • Information from credit reporting agencies, such as information relating to your creditworthiness, your credit score and credit usage.

The Way We Use Information:

We use the information you provide about yourself when answering your request for contact. We do not share this information with outside parties. We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties. We use non-identifying and aggregate information to track web traffic and better design our website. We use Google Analytics and server side tracking software to track visits, bounce rate, time on site, and other non-identifying information. We do not disclose anything that could be used to identify those individuals.

Information the Dealership may disclose and to whom:

The Dealership may disclose the following kinds of nonpublic personal information about you:

  • Information we received from you on a credit application or other forms, such as your name, address, social security number, e-mail address, and telephone number;
  • Information about your transaction with us, such as your Vehicle Identification Number, whether you leased or financed your vehicle, and what type of vehicle you purchased;
  • Information we obtain during your visit to the web site (such as provided through online forms and online information collecting devices known as "cookies").
  • Non affiliated third parties are companies not under common control or ownership of the dealership.

The Dealership may disclose nonpublic personal information about you to the following types of nonaffiliated third parties:

  • Companies that perform marketing services on our behalf or to other financial institutions with whom we have joint marketing agreements;
  • Other financial institutions;
  • Providers of extended warranties, credit insurance, theft deterrent systems, GAP protection, car care maintenance, and other vehicle after-market products.
  • Third parties to comply with reporting and other legal requirements or to otherwise conduct business.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Our Commitment To Data Security:

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Our Commitment To Children's Privacy:

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13. Furthermore there is nothing on our website that could be construed as obscene, inappropriate, or otherwise damaging to web users of any age.

Use of Cookies:

The Dealership may use a browser feature known as a "cookie" when clients access secure applications and dealer portals. Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. The Dealership uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to our Web sites. The "Help" section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our Web sites have been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of our Web sites may not function correctly and you may be required to renter any user IDs and passwords more frequently.

Public Forums and Blogs:

The Dealership may make blogs, forums, message boards, and/or news groups available to its users at various times. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Credit Applications:

Duval Ford takes the secure handling of credit applications very seriously. The information provided is heavily secured by appropriate physical, electronic, and managerial procedures. Duval Ford is in compliance with new federal laws mandating the secure handling of credit-related data that went into effect July 2010. Duval Ford guarantees the security of this data upon delivery to our client dealerships (Dealership). Upon delivery, responsibility for the security of data rests solely on the Dealership. Duval Ford Credit Applications are encrypted via SSL. The Privacy Policy is available through an obvious link on the Credit Application Submission Page.

Third Party Privacy Policies:

All links from Dealership sites to third-party vendors have had every reasonable effort made to ensure their legitimacy, relevancy, and functionality. These sites are subject to their respective Privacy Policy (Policies) and are not the responsibility of Duval Ford.

Your Right to Opt Out:

If you prefer that we not disclose nonpublic personal information about you to nonaffiliated third parties, you may elect to opt-out of these disclosures (other than disclosures permitted by law). If you wish to exercise your opt-out option, you may do so by contacting Duval Ford via the contact form.

Information Security:

We restrict access to nonpublic personal information about you to those individuals who need to know that information to provide products or services to you. We maintain physical, electronic, and procedural safeguards that comply with federal regulations to guard your nonpublic personal information.

Changes to the Policy:

We reserve the right to modify or supplement this privacy policy. If material changes are made, we will provide a revised policy to all current customers.

Last Updated: November 1, 2014

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